Our client sells products and services to 20 million US small businesses. To drive sales, our client conducts in-person workshops, seminars, and webinars to demonstrate its products to potential buyers. Conducting in-person events is resource- and time-intensive. Traditionally, the audience for events is selected by the local sales team and marketing managers. The recommendations are not always effective and may not meet sales expectations.

Our client partners with system integrators (SIs) to drive sales of its products and services. The SIs engage with potential business customers to identify upselling and cross-selling opportunities. SIs are paid incentives based on revenue generated through audit engagements. To receive incentives, SIs must deliver valid proof of engagement (POE) documents (email, Word, or PDFs). Currently, verifying POE documents is a manual, time-consuming process.

Our client hosts a large annual conference of 20,000 technical decision makers, IT professionals, and software developers from around the world. The conference includes over 700 sessions across multiple days that range from product demos to insights from industry leaders. Selected sessions from the annual event are repeated in smaller events in cities around the world. Each conference event generates a lot of feedback from attendees. The conference organizers analyze the feedback to determine whether each day was a success.